Sunday, July 28, 2013

LOT 10 HUTONG'S GLOBAL AMBITION

The modern metropolis that's Guangzhou - gateway to Greater China
Come August 2013 those residing in Guangzhou, China will have a chance to enjoy fried Hokkien mee, chicken rice and other typical Malaysian hawker's fare with the opening of Lot 10 Hutong Guangzhou.
Chua Lam with Angel Wong - emcee for the Lot 10 Hutong PC
Renowned celebrity food critic, author, TV producer and media host Chua Lam - Lot 10 Hutong’s International Brand Ambassador even flew in to Kuala Lumpur recently to announce the globalization of Hutong in Guangzhou, China in conjunction with the opening of “Layumcha” from Hong Kong and Tai Lei Loi Kei from Macau at Lot 10 Hutong KL.


According to Tan Sri Dr Francis Yeoh CBE (2nd from right), managing director of YTL Corporation Berhad, the debut of Hutong Guangzhou will serve as a catalyst for the brand to conquer Greater China as the Chinese's growing appetite for its unique Nanyang heritage cuisine.


Headed by Mr Ralph Hu, Zhujiang New Town Development is the new CBD and financial center of Guangzhou, China’s third largest city after Beijing and Shanghai. An ultra modern megapolis with a population of over 104.4 million people, Guangzhou is the region’s gateway into China.  


Chua Lam explained that “Hutong - situated on level one in the Fuli Yingxin Building - is directly accessible from the main entrance. Its modern, designer chic space will feature 19 Malaysian heritage brands spread over 2095 square meters. On the upper level, the Tsai Lan (or Chua Lam) City of Fusion Foods will offer premium gourmet delights, dry and wet food from Hong Kong and Taiwan.”
 
YTL Group Managing Director, Tan Sri Francis Yeoh and Executive Chairman,Tan Sri Yeoh Tiong Lay

Tan Sri Francis Yeoh said “After being away across the Nanyang for centuries, we have not forgotten our cultural and culinary roots. Today, we are proud to bring the culinary legacies of Nanyang’s best comfort food to share with folks, friends and fellow countrymen back to our homeland.”
 
Crowd puller...the new Tai Lei Loi Kei Macau Pork Bun outlet at Lot 10 Hutong KL

“For years Malaysia has been importing food products from China. Now, with Hutong in Guangzhou, the reverse is happening - we are exporting our secret heritage recipes from the Nanyang to appeal to Chinese palates everywhere in the world” he concludes.

The new Layumcha outlet at Lot 10 Hutong
Opened in December 2007, Lot 10 Hutong was conceived to share the Malaysian legacy with today's younger generation, as a reminder of their cultural roots and culinary heritage in the face of urbanization, and the profusion of western fast food and other alternatives.

Raise the red ribbons...(left-right) Tan Sri Francis Yeoh, Chua Lam, Executive Chairman Tan Sri Yeoh Tiong Lay, VP Of YTL Land & Development Joseph Yeoh and Chef Xing Kor of Layumcha
After the press conference, all the VVIPs present adjourned downstairs to perform two opening ceremonies: the first at “Layumcha” (“The Etiquette of Tea Appreciation”) - a new dim sum tea house headed by Master Chef Xing Kor from Hong Kong and the second, Tai Lei Loi Kei - Macau's renowned Pork Chop Bun.
 
The VVIPs posing with Ms Wendy Chan of Tai Lei Loi Kei
From our sampling of the crispy, chunky deep-fried Brazilian pork chop, we find the pork chop has a rich and mellow taste. The secret lies in the eatery's homemade marinade - an inherited recipe passed down from two generations that includes brandy and Portuguese spices in it. Sandwiched in between crusty buns with that are baled in a wood-fired oven to render them crunchy on the outside but soft inside, the meat is moist and flavourful to the bite without any other condiments. 


The pork chop can also be sampled with Macau-style wantan meen or steamed white rice, with an additional fried egg if desired. Other specialities to savour here include curried fish balls, fried chicken wings and serradura - a delicate Macanese dessert made from whipped cream, condensed milk and crushed Marie biscuits.

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