Oo Lean Hooi (2nd from left) and Gibson Chan (far right) are two media personalities whose names are recognisable in Penang. The duo have teamed up to launch their bi-lingual luxury print magazine in Malaysia and on the digital platform.
Billed as IM First Class, Oo is the Managing Director while Chan undertakes the Editor-in-Chief role. Focused on Exclusive Luxury, Enriching Life, the Print Magazine positions itself as an inspiring insider lifestyle guide to collate the finer things in life, forge relationships with the right partners and collaborate with them for targeted special events designed to appeal to the elite market of high nett worth individuals.
The recent launch held at Glass House Seputeh, Managing Director of IM First Class Magazine Oo Lean Hooi said: “We see it as our mission to provide the latest consumer information that would suit our targeted audience’s lifestyle needs.”
|GST showcased ultra-fresh, sashimi-grade fishes at the launch cocktail|
He added the concept of Exclusive Luxury, Enriching Life lies not only in the content offered but in the network which differentiates IM First Class from other luxury magazines.
Guest of Honour and President of Malaysian Association of Hotels (MAH) Sam Cheah Swee Hee commended Ichi Media on the duo’s bold move. Also present was Ch’ng Huck Theng, a friend of Ichi Media who hailed “IM FIRST CLASS as a ray of hope in publishing – proclaimed as a sunset industry. The combination of print and digital media platforms will serve as a role model in reviving the publication business.”
|Screenshot of IM First Class: The Digital Platform|
According to the founders of Ichi Media, IM FIRST CLASS: The Digital Platform offers a seamless new media platform with responsive design interface. “Our built in intelligence is key to cut through the ‘noise’, to present information that would truly be of interest to readers.”
For the launch event, invited guests from the local media, hospitality, tourism and travel industries were feted to sashimi-grade cocktail canapes prepared by Chef Tetsuya Yanagida (2nd from left), consultant for GST group. They also received the inaugural issue of the IM First Class magazine and goodies packed in a limited edition tote by Tourism Australia.
For more information on IM First class, please visit: