Showing posts with label franchise. Show all posts
Showing posts with label franchise. Show all posts

Friday, February 03, 2023

THE FIRST PARIS BAGUETTE BAKERY CAFÉ OPENS IN MALAYSIA



Paris Baguette – South Korea’s famous bakery café has finally landed in Malaysia, at Pavilion KL.

       (Left-Right): Dato’ Sri Robin Tan, Deputy Chairman, Berjaya Corporation Berhad, Dato’ Sydney Quays, Group CEO, Berjaya Food Berhad, Duli Yang Amat Mulia Tunku Shazuddin Ariff Al Aminul Karim Sultan Sallehuddin, Tunku Mahkota Kedah and Chairman of Berjaya Food Berhad, Tan Sri Dato’ Seri Vincent Tan, Chairman, Berjaya Corporation Berhad, Yang Berhormat Datuk Seri Salahuddin Ayub, Minister of Domestic Trade and Cost of Living, Datuk Azman Bin Mohd Yusof, Chief Secretary, Minister Domestic Trade and Living Cost, His Excellency Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia, Mr Hur Jin Su, President of SPC and Ms. Hana Lee, CEO of Paris Baguette, Southeast Asia.

The partnership between Berjaya Food Berhad and Paris Baguette Singapore PLC saw the maiden Paris Baguette store opened by Yang Berhormat Datuk Seri Salahuddin Ayub, Minister of Domestic Trade and Cost of Living, together with His Excellency Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia and Tan Sri Dato’ Seri Vincent Tan, Chairman, Berjaya Corporation Berhad.


Dato’ Sydney Quays, Group Chief Executive Officer of Berjaya Food Berhad said more stores will be opened in cities across the country, bringing the world-famous Paris Baguette offerings to the Malaysian market.


Paris Baguette is distinctive by its urban bakery café concept with contrasting palettes of blues, soft white textures, and dark accents. Formed in 1945, in the heart of a small bakery in South Korea named Sangmidang, Paris Baguette still embraces the original Sangmidang spirit – which is not to leave a single piece of bread unchecked – a testament of its uncompromising product and service quality.

Ms Hana Lee, CEO of Paris Baguette, Southeast Asia said: “We are pleased to partner with Berjaya Food to bring Paris Baguette to Malaysians. We aim to serve best quality products like my favourite strawberry yoghurt cake and Korean jumbo crispy twist donut, coupled with the best-in-class service and deliver happiness in every bite to our customers. This partnership allows us to further increase our presence in the Southeast Asia market.”


The newly opened Paris Baguette has been a hit with Malaysians thus far as they sample the wide selection of European-inspired pastries, breads, cakes, hot foods, and desserts.


Eye-catching showcases filled with Paris Baguette temptations include Signature Mushroom Soup in Bread Bowl, Signature Natural Yeast Bread, Fresh Yogurt Cream Cake, Mr & Ms Bear Madelaine, No. 1 Cheese Tart, Macarons, and Cranberry Chicken Pastry Wrap Sandwich among others.


Visit Paris Baguette, C3.03.00, Level 3, Connection, Pavilion Kuala Lumpur.

Sunday, December 29, 2019

CONG CAPHE BREWS UP VIETNAMESE COFFEE CULTURE IN KL


“Coffee and love are best when they’re hot” goes a German saying. The same holds true when you sip Nau-Da (RM10.90), a cup of hot Vietnamese coffee with condensed milk, lounging in cosy Cong Caphe in Nu Sentral.
Established in 2007 by enterprising singer Nguyen Ha Linh in Hanoi, Cong Caphe has 62 cafes throughout Vietnam, six in Seoul and one in Malaysia. Jaemie Lew and Peter Tan who became smitten with Cong Caphe on a visit to Hanoi brought Cong Caphe (pronounced kerb cafe) to Malaysia in November this year.
According to the partners, Cong Caphe caught the imagination of Vietnamese coffee drinkers with its retro-inspired ambience of old Vietnam harking back to their childhood. Cong Caphe artfully combines the vintage, homey charms of mismatched and upcycled furniture, and old-school memorabilia with comfy reading nooks. 
 
The Nu Sentral outlet stays true to the original concept with almost everything displayed and used at Cong Caphe: stools, tables and chairs, collectibles and the wall-to-wall shelves of books on the upper level, shipped in from Hanoi. A propeller plane suspended at the heart of the rustic, wood-accentuated cafe space serves as a focal point.
We stopped to smell and savour the selection of Vietnamese coffee recently and came away impressed by the smooth brew and distinct variations available. Brewed in traditional metal coffee pots with drip filter, the Phin Brew – Vietnamese black coffee forms the main base for Cong Caphe’s signature drinks.
Although the inclusion of condensed milk of the Nau-Da was some cause for concern, we were instantly won over aftter the first sip. The milky, mildly sweet coffee hit the spot, leaving us with a nice buzz.

The laidback atmosphere spurred us to sit back and nibble on Sunflower Kernels (RM4.90 per plate) while chatting leisurely over cups of creamy Bac-Xiu, coffee with coconut milk (RM12.90 hot, RM13.90 cold). We enjoyed every drop of the creamy-sweet coffee with its enticing nutty aroma.
 
We sampled it with buttery, airy light Croissant (RM6.90) which came with a saucer of condensed milk for dipping it in. It was delightful as the imported condensed milk lacks the cloying sweetness of our local version.
If you are partial to chilled coffee drinks, the Coconut Milk Coffee Smoothie (RM14.90-RM16.90) is worth slurping up. Rest assured the blend of coffee and coconut milk is on-point without being overly cloying. 

Cappucino, latte, Americano and espresso are also served with the Cong Caphe coffee beans giving them a distinctive taste.
Aimed at the busy mall’s constant stream of grab and go crowd, Cong Caphe also offers banh mi, Vietnamese baguette sandwiches and some cakes like Banana Cake and Brownie. Jaemie explained the Tofu Banh Mi (RM11.90) is something created for the Malaysian market, in response to increasing demand for vegetarian options. 

Marinated with soya sauce and sesame oil then panfried and sliced, the subtly smoky beancurd held its own nestled within the shatter-crisp baguette filled with fresh coriander, and  cucumber and carrot pickles.
 
 
Likewise, we found the Beef Ham Banh Mi (RM15.90) and Chicken Ham Banh Mi (RM13.90) decent enough. More of the pate spread would have ramped up the sandwiches' overall appeal.
 
Should you have friends in tow who prefer non-coffee drinks, Cong Caphe serves a tantalising Iced Honey Kumquat (RM14.90) and hot Peach Tea with Passionfruit (RM13.90). These drinks are refreshing in their own way and will leave no room for complaint.
For more information, call CONG CAPHE, tel: 03-2276 3135. Address: LG19, Nu Sentral, Jalan Tun Sambanthan, Brickfields, Kuala Lumpur.

Featured Post

EXPLOSIVE SURPRISE FROM CAKE RUSH

Whimsical. Fun. Impactful. Imagine a flock of butterflies fluttering up once you open Cake Rush’s latest Explosion Gift Box. We were thrille...