LUXE LIFESTYLE FOCUS OF IM FIRST CLASS

Oo Lean Hooi (2nd from left) and Gibson Chan (far right) are two media personalities whose names are recognisable in Penang. The duo have teamed up to launch their bi-lingual luxury print magazine in Malaysia and on the digital platform.

 

Billed as IM First Class, Oo is the Managing Director while Chan undertakes the Editor-in-Chief role. Focused on Exclusive Luxury, Enriching Life, the Print Magazine positions itself as an inspiring insider lifestyle guide to collate the finer things in life, forge relationships with the right partners and collaborate with them for targeted special events designed to appeal to the elite market of high nett worth individuals.

The recent launch held at Glass House Seputeh, Managing Director of IM First Class Magazine Oo Lean Hooi said: “We see it as our mission to provide the latest consumer information that would suit our targeted audience’s lifestyle needs.”

GST showcased ultra-fresh, sashimi-grade fishes at the launch cocktail

He added the concept of Exclusive Luxury, Enriching Life lies not only in the content offered but in the network which differentiates IM First Class from other luxury magazines.

Guest of Honour and President of Malaysian Association of Hotels (MAH) Sam Cheah Swee Hee commended Ichi Media on the duo’s bold move. Also present was Ch’ng Huck Theng, a friend of Ichi Media who hailed “IM FIRST CLASS as a ray of hope in publishing – proclaimed as a sunset industry. The combination of print and digital media platforms will serve as a role model in reviving the publication business.”

Screenshot of IM First Class: The Digital Platform

According to the founders of Ichi Media, IM FIRST CLASS: The Digital Platform offers a seamless new media platform with responsive design interface. “Our built in intelligence is key to cut through the ‘noise’, to present information that would truly be of interest to readers.” 

For the launch event, invited guests from the local media, hospitality, tourism and travel industries were feted to sashimi-grade cocktail canapes prepared by Chef Tetsuya Yanagida (2nd from left), consultant for GST group. They also received the inaugural issue of the IM First Class magazine and goodies packed in a limited edition tote by Tourism Australia.

For more information on IM First class, please visit:

Website: www.imfirstclass.com
Facebook: www.facebook.com/imfirstclassmag
Instagram: www.instagram.com/imfirstclassmag

CALL OF THE NEW NEFFOS X SERIES

Neffos officially announced the entry of its latest Neffos X1 and X1 Max into the Malaysian market at a media launch last month.

Hugo Cai, Director of TP-Link Distribution Malaysia Sdn Bhd shared the Neffos vision to be the all-encompassing device to connect individuals and smart technology products, touting Neffos X Series’ impeccable design, state-of-the-art mobile technologies and customer-centric features in the company’s bid to propel the brand as a serious contender in the mobile arena.

Adhering to the brand’s ‘Close to You’ mantra, TP-Link co-founder and Chairman, Jeffrey Chao said “The new Neffos X Series smartphones combine smart technology and stylish design, bringing unparalleled value to customers by prioritising features that help them stay closer to everything and everyone around them.”

Highlighting the precise perfection of the new Neffos X Series, he pointed out the smartphones’ key features:

·         super-fast 0.2 second fingerprint ID unlocking response

·         a rear 13-megapixel Sony sensor camera, backside illumination, 5P lens system & fast phase-detection auto-focus  (PDAF)

·         an f/2.0 aperture lens for clearer, low light shots with real-time night shooting & dual-tone flash

·         2.5D Corning Gorilla Glass for the X1 Max’s display

·         the X1 Max supports fast charging in just 30 minutes! 

Boasting a stylishly sleek metallic body with dual-curved back, the Neffos X1 and X1 Max features more ergonomic curves, making the phones easier to hold and operate single-handed. The Neffos X series are perfect for playing graphics-rich games and watching your fave TV shows and movies.

Available in Cloudy Grey and Sunrise Gold, the Neffos X1 priced at RM 769 for 2GB RAM with 16GB ROM and and RM 849 for 3GB RAM with 32GB ROM. The Neffos X1 Max will be priced at RM 999 RAM for 3GB with 32GB ROM and RM1199 for 4GB RAM with 64GB ROM.  Check authorised Neffos retailers and resellers nationwide now for Neffos X1 while the X1 Max will hit stores in March 2017.

“Competition aside, there are untapped opportunities in the local smartphone scene for Neffos to expand its footprint in Malaysia. The launch of the new Neffos X1 and X1 Max is not our only hurrah. 2017 is going to be an exciting and challenging year for Neffos” said Hugo Cai.

For more information, log on to www.neffos.my or visit their Facebook page at https://www.facebook.com/neffos.my.  

GHOSTBUSTERS ADVENTURE LIVE! AT SUNWAY LAGOON

Ghostbusters - one of the top 10 most iconic film franchises of all time – has just stormed into local cinemas, making it the perfect headline experience for The Ghostbusters Adventure-Live! attraction at Lynton V Harris Scream Park, Sunway Lagoon.

As part of the media entourage invited to the sneak preview experience, we enjoyed first dibs at the unveiling of Asia’s first live interactive Ghostbusters attraction; Sunway Lagoon's biggest annual investment todate since the Scream Park was launched some seven years ago.

Occupying the entire top level of Scream Park, The Ghostbusters Adventure-Live! journey takes visitors through a 15-minute spooky fun travail through the current movie’s replicated on-site locations. The thrills lie with the cast of live actors playing seasoned ‘Ghostbusters’ and ‘ghosts’, interacting sporadically with visitors at designated sections inside the park.

Lynton V. Harris, Chairman & CEO of The Sudden Impact! Entertainment Company said the choice to go with Ghostbusters was based on the movie franchise’s evergreen family-friendly appeal and sustained longevity. “The idea is to give the family-centric crowd an immersive scary experience with spooky, ghoulish fun elements minus the gory elements.”

Besides Ghostbusters, Sunway Lagoon’s successful partnership with Lynton V Harris &The Sudden Impact! Entertainment Company has seen past attractions such as Terminator, Night at The Museum, Prison Break LIVE! And World War Z headlining inside the Scream Park.

After the obligatory media photo opp to mark the Ghostbusters Adventure-Live! launch, we were herded in small groups to Slimer’s pad, filled with cool Ghostbusters memorabilia. At Aldridge Mansion – New York’s oldest private home and museum, we encountered the ‘ghostly appearance’ of Gertrude Aldridge.

Expect more sudden, heart-stopping scares and unexpected ghoulish ‘fiends’ stalkings as you detour through New York Subway’s Seward Street Station and Old Zhu’s Chinese Restaurant, the new headquarters of the new all-female Ghostbusters. 

Also on the agenda is Rowan’s basement followed by the infamous Mercado Hotel in New York’s iconic Times Square where guests will face a spooky, scary and slimy finale to their journey. Once you watch the movie, the different sets will seem familiar so make sure you don't miss out on both the cinematic experience along with The Ghostbusters Adventure -Live! thrills.

Calvin Ho, Senior General Manager of Sunway Theme Parks explained “The Ghostbusters Adventure-Live! provides park-goers and fans alike with a unique and interactive journey through the Ghostbusters world for the next three years. The re-creation of certain locations from the latest movie, brings a sense of realism to the whole experience.”

Guests (Malaysians who are 18 and above) who spend RM300 or above in one single receipt will stand a chance to drive away with a brand new Proton Iriz as part of Sunway Lagoon’s first ever ‘Spend and Win’ contest.

Ghostbusters at Lynton V. Harris Scream Park opens from 11am to 6pm daily. Enjoy Sunway Lagoon’s latest adventure with over 90 rides and attractions at RM150 per person (12 years and above), and RM120 (11 years old and below).

Who you gonna call for more information? Sunway Lagoon, tel: 03-5639 000 or visit www.sunwaylagoon.com.