HOT WOK EATS FROM WOK HEY

Tasty, fast and convenient Asian stir-fry dishes with a modern twist. Singapore’s WOK HEY – a fast-casual, Asian stir-fry take-out kiosk concept has made its maiden debut at Sunway Pyramid recently.

Inspired by the cornerstone of Cantonese-style cooking, WOK HEY was founded by Huang Changyong and Jake Chia, in 2017 whose idea was to create modern interpretations of traditional Asian stir-fry staples in a box. To cater to a broader consumer segment, WOK HEY offers customisable stir-fry dished based on two Asian staples: rice and noodles.

Jake Chia, Co-founder/Director of WOK HEY says: “WOK HEY was built on the belief Asian stir-fry staples can become mainstream in the fast-casual category globally. Having created this modern and well-loved concept in Singapore, we knew this is the right time to introduce the brand to our neighbours.

“With a wide variety of meticulously sourced ingredients from regional farming communities and rice harvested from the luscious paddy fields in Japan, WOK HEY offers more than 2,000 possible combinations of high quality, affordable and fresh meals, appealing to all Malaysian taste buds.

We’ve spent a lot of time and effort working on the supplies, processes and staff training, to ensure the best quality possible in Malaysia. Hopefully the local community would love our food as much as we do."

A simple launch ceremony was performed by Chia together with Huang Changyong, Founder of WOK HEY, and Virose Yung, Senior Manager – Leasing of Sunway Pyramid to mark the official opening of the maiden WOK HEY outlet.

The open kitchen allows customers to view the entire preparation and cooking process at WOK HEY: from the wide selection of quality ingredients going into each dish, the high hygiene standards of the meals, the live cooking with eco-friendly custom-made kitchen equipment, to the packing of customers’ food orders in specially designed boxes befitting WOK HEY’s on-the-go concept while maintaining the food freshness.

We sampled the Egg Fried Rice (RM10) with Seasoned Prawns (RM13.80), Asparagus (add RM1.50) and Tobiko (add RM1.50) and Fresh Udon (RM12) with Braised Beef (RM15.80), Broccoli (add RM1.50), Shimeiji Mushroom (add RM1.50) and Capsicum (add RM1.50).

Each serving was surprisingly generous – it came up to a big plate once the portion was transferred from the box. Both the fried rice and udon were better than we had anticipated; delicious with a smoky tinge.

Also available are Shanghai Fried Rice and Fresh Ramen with a choice of Grilled Chicken, Braised Beef or Seasoned Prawns, in addition to various other toppings at an additional charge.

Lauded as Singapore’s Best Fried Rice, and the Most Innovative F&B Brand (Multiple Outlets) from Restaurant Association of Singapore in 2021, WOK HEY has 34 outlets in Singapore and will be opening its second outlet in 1Utama Shopping Mall come July 2022.

For more information and updates on WOK HEY, visit wokhey.my, FB: https://www.facebook.com/mywokhey/ and IG: @mywokhey. Address: Unit no. LG2.43A, Sunway Pyramid, 3, Jalan PJS 11/15, Bandar Sunway, Petaling Jaya, Selangor. Opening hours: 11am - 10pm

 

GENKI SUSHI'S BACK ON TRACK IN MALAYSIA

Inspired by the Japanese Shinkansen bullet trains, Genki Sushi Malaysia is banking on its Kousoku Express triple-track sushi delivery system to ensure kitchen-to-table freshness. Along with its signature Dai Man Zoku selection — sushi that’s 1.5 times bigger — Genki Sushi is back in the local F&B scene with the opening of its Sunway Pyramid outlet.

Jun Uchida (far left), Executive Director, Genki Sushi Singapore & Malaysia said “we knew we had to bring our A-Game to Malaysia as this market is a melting pot of culture and a food-obsessed nation. People are constantly on the lookout for fresh and affordable Japanese cuisine. Genki Sushi aims to bring the experience of Japanese efficiency and quality to the table with top quality sushi and service for an overall enjoyable experience.” 

The popular Japanese sushi chain with an established presence in most food capitals across Asia now looks set to establish its local presence and emulate the success of its strong and expansive footprint across Japan, Hong Kong, Singapore and China. 

During the opening, members of the media were taught how to make their own handroll in a mini contest. They also had first-hand opportunity to test out the resto’s Kousoku Express sushi delivery system. We like the fast and efficient way our orders were swiftly brought to our table.

As the first brand outside Japan to adopt a three-level sushi delivery system propelled by model trains, the brand’s Kousoku Express system promises optimum freshness for a seamless dining experience.

From an expansive menu of 122 items, Genki Sushi now proffers a signature Dai Man Zoku menu, a selection of sushi portions averaging 1.5 times larger than usual. Priced at RM4.80 a piece, the bigger sushi promises maximum satisfaction for Japanese food lovers. 

Priding itself on providing an authentic sushi experience, Genki Sushi’s core sushi ingredients originate from Japan. Its shoyu (soy sauce) pairs wonderfully with the fragrant and premium-quality shari (rice). The rice is further complemented by the use of su (sushi vinegar) specially formulated for Malaysia, to bring out the right balance of flavours and to suit our local palate. 

IT also played a central role in the food ordering system now. Diners would have to scan the QR code, to view the menu and place their food orders. You can key in a maximum of 8 items each time then sit back and wait for your orders to be delivered. 

In celebration of its first outlet opening in Malaysia, Genki Sushi will reward customers with the following:

Amount Spent	Promotional Reward
Every RM60 nett in a single receipt	RM 10 voucher for next visit
RM120 nett in a single receipt	Limited edition Genki Sushi umbrella

Genki Sushi is now open at Lot LG1. 109 Lower Ground One, Sunway Pyramid Shopping Mall. No. 3 Jalan PJS 11/15 Bandar Sunway, Petaling Jaya, Selangor. For more information on Genki Sushi, please visit www.genkisushi.com.my or its social channels via Facebook and Instagram: GenkiSushiMY.