To launch its latest European-style dairy range in
Malaysia, Anchor Food Professionals delivered a set of exquisite afternoon tea
treats by The Studio KL to the doorstep.
The exquisitely curated sweet treat selection featured Lemon Posset, Hot Chocolate in Cup, Banoffee Tart, Passion-berry Choux, British Soldier, Traditional English Scones with Sticky Toffee Pudding Butter and Summer Berries Jam, Almond Cream Butter Croissants. Savouries included Chicken Pesto on Focaccia, Truffle Honey Croquette and Sauté Mushroom and Onion Bruschetta.
It was a delicious way of showing how the new
products: Anchor Chef’s Classic Whipping Cream,
Anchor Classic Shredded Mozzarella Cheese, Anchor Extra Yield Cooking Cream,
and Anchor Culinary Cream can be artfully incorporated to create delicious
savoury and sweet morsels such as those presented in the tea offerings.
During the launch webinar, Jack Tan, Foodservice
Director of Fonterra Brands Malaysia said, “The pandemic has caused consumers’
food preferences to shift. One of the most noticeable trends is more food
businesses are searching for everyday functional products that provide simple
and quick benefits to their food or beverage creations.
“Today’s consumers are also drawn to feel-good
products. While the pandemic has been tough on many food businesses, we help
them stay on top of these trends by constantly improving their favourite
recipes with better flavours, textures, presentation, and overall quality.”
Award-winning pastry chef Jean-Francois Arnaud
then demonstrated how he used Anchor Chef’s Classic Whipping Cream to create
exquisite Red Fruit Cloud and Blueberry Cream Brioche, explaining the product’s
many advantages during the process.
Then Pele Kuah, Brew House’s Group Executive Chef
shared his preference on the use of Anchor Extra Yield Cooking Cream in the kitchen as he prepared Salmon Alfredo Pasta with Lemon & Ikura and Nasi Lemak – two
signature specialities from the Brew House.
One of the founders of myBurgerLab, Renyi Chin
showed two new recipes: Buttermilk Cheesy Fried Chicken Burger and Baked Cheese
Rice using Anchor Classic Shredded
Mozzarella Cheese – a
traditional-style mozzarella cheese with flavoursome and complex taste to wrap
up the webinar session.
Jack Tan also highlighted Anchor Chef’s Classic Whipping Cream which is designed to bring reliable performance and functional stability with
its light and airy texture. "It’s the perfect infusion for any rich delicacy – be
it hot, cold, or frozen."
Chefs, bakers, pastry makers, passionate cooks, and home-bakers can
obtain Anchor European range of mozzarella cheese and creams through their distributor
partners, while consumers can purchase the products at major supermarket
chains and bakery ingredients shops.
NEWS FLASH
Anchor Food Professionals together with Star Media Group also
launched Anchor Start Up – a course-by-course bakers’ online learning
platform accessible at https://startup.kuali.com.
Jack Tan, Food Service Director, Fonterra Brands Malaysia said
their mission is to serve up inspirations to Food & Beverage businesses,
including home bakers. “With Start Up, bakers can drive their business
performance by harnessing specific skill sets learnt as they carve their own
competitive advantages, and sell more via The Batter Place listing
platform. With this initiative as a way for bakers to skill up and scale up, we
believe it will create a catalytic effect for the baking community in Malaysia.”
For more information, visit
https://www.kuali.com/kuali-bakers-programme/.