Crispy
‘chicken breast’ patties, ‘popcorn chicken’ bites and breast strips that are plant-based,
high-fibre and delicious? It sounds too good to be true until we tried PHUTURE’s
innovative High-Fibre Chick’n range
recently.
Delivered in a pretty
picnic basket and picnic mat, our indoor picnic at home (it was still MCO then)
gave us a chance to sample a burger with a crispy High-Fibre
Chick’n patty, some criss-cut fries and a box of High-Fibre Chick’n crispy
popcorn bites.
Although
I was skeptical, the High-Fibre Chick’n Burger tasted better
than I had anticipated. The crispy
High-Fibre
Chick’n patty was something to write home about as its outer lightly battered,
slightly peppery coating and the accompanying dressing added to its appeal.
Likewise, the High-Fibre Chick’n Crispy Popcorn Bites exceeded our expectations too. They taste unbelievably like the real deal; so deliciously addictive, it's hard to stop once you start eating them.
According to Jack Yap, CEO of PHUTURE, “While food
is a big part of our culture, we discovered during our research a lot of
Malaysians suffer from nutritional deficiencies. On average, Malaysian adults only consume about half the required
amount of fibre daily, whilst plant-based
food in the local market is rich in high-protein options but lacking in fibre.”
PHUTURE
aims to bridge this dietary deficiency in
the community with the creation of PHUTURE’s 4-fibre blend; to naturally replicate the texture and flavour
of chicken and help Malaysians reach their daily dietary requirements.
“Our
plant-based
High-Fibre
Chick’n range appeals to the Malaysian palate and love for fried chicken, yet it takes
care of their daily fibre requirements through
our innovative mix of soluble and insoluble fibres, including oat and apple
fibres among others. This also makes PHUTURE High-Fibre
Chick’n more sustainable than regular meat and more accessible to the masses.
●
PHUTURE®’s High-Fibre Chick’n contains 13g
of fibre (half the daily required amount of fibre in just one serving), helping
Malaysians increase their daily fibre intake through one of their favourite
foods.
●
High-Fibre Chick’n also contains 35%-45%
less fat and 45% less sodium compared to 100g of regular fried chicken.
● High-Fibre Chick’n contains 11g of rice
and non-GMO soy protein per serving, which are good sources of vitamin D,
calcium, potassium, and iron.
● High-Fibre Chick’n halal-certified by
JAKIM, and is also free of preservatives, and has no added sugar and no added
MSG.
● Additionally, PHUTURE®’s High-Fibre
Chick’n’s sustainable innovations follow the UN’s Sustainable Development Goal
2 (ending hunger and achieving food security), and Sustainable Development Goal
3 (good health and wellbeing).
High-Fibre
Chick’n can be ordered ready-to-eat at www.orderhfc.com