THE FIRST PARIS BAGUETTE BAKERY CAFÉ OPENS IN MALAYSIA

Paris Baguette – South Korea’s famous bakery café has finally landed in Malaysia, at Pavilion KL.

       (Left-Right): Dato’ Sri Robin Tan, Deputy Chairman, Berjaya Corporation Berhad, Dato’ Sydney Quays, Group CEO, Berjaya Food Berhad, Duli Yang Amat Mulia Tunku Shazuddin Ariff Al Aminul Karim Sultan Sallehuddin, Tunku Mahkota Kedah and Chairman of Berjaya Food Berhad, Tan Sri Dato’ Seri Vincent Tan, Chairman, Berjaya Corporation Berhad, Yang Berhormat Datuk Seri Salahuddin Ayub, Minister of Domestic Trade and Cost of Living, Datuk Azman Bin Mohd Yusof, Chief Secretary, Minister Domestic Trade and Living Cost, His Excellency Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia, Mr Hur Jin Su, President of SPC and Ms. Hana Lee, CEO of Paris Baguette, Southeast Asia.

The partnership between Berjaya Food Berhad and Paris Baguette Singapore PLC saw the maiden Paris Baguette store opened by Yang Berhormat Datuk Seri Salahuddin Ayub, Minister of Domestic Trade and Cost of Living, together with His Excellency Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia and Tan Sri Dato’ Seri Vincent Tan, Chairman, Berjaya Corporation Berhad.

Dato’ Sydney Quays, Group Chief Executive Officer of Berjaya Food Berhad said more stores will be opened in cities across the country, bringing the world-famous Paris Baguette offerings to the Malaysian market.

Paris Baguette is distinctive by its urban bakery café concept with contrasting palettes of blues, soft white textures, and dark accents. Formed in 1945, in the heart of a small bakery in South Korea named Sangmidang, Paris Baguette still embraces the original Sangmidang spirit – which is not to leave a single piece of bread unchecked – a testament of its uncompromising product and service quality.

Ms Hana Lee, CEO of Paris Baguette, Southeast Asia said: “We are pleased to partner with Berjaya Food to bring Paris Baguette to Malaysians. We aim to serve best quality products like my favourite strawberry yoghurt cake and Korean jumbo crispy twist donut, coupled with the best-in-class service and deliver happiness in every bite to our customers. This partnership allows us to further increase our presence in the Southeast Asia market.”

The newly opened Paris Baguette has been a hit with Malaysians thus far as they sample the wide selection of European-inspired pastries, breads, cakes, hot foods, and desserts.

Eye-catching showcases filled with Paris Baguette temptations include Signature Mushroom Soup in Bread Bowl, Signature Natural Yeast Bread, Fresh Yogurt Cream Cake, Mr & Ms Bear Madelaine, No. 1 Cheese Tart, Macarons, and Cranberry Chicken Pastry Wrap Sandwich among others.

Visit Paris Baguette, C3.03.00, Level 3, Connection, Pavilion Kuala Lumpur.