TASTE THE WONDERS OF AUSTRALIA SHOWCASE

 

Food & beverage retailers, manufacturers, wholesalers, distributors, buyers and local media were treated to an immersive experience of Australian horticulture, dairy, meat, seafood and wine at the “Taste The Wonders of Australia” showcase recently

Coinciding with the 70th anniversary of diplomatic relations between Australia and Malaysia, the “Taste the Wonders of Australia” event was initiated by the Australian Food and Wine Collaboration Group comprising Hort Innovation Australia, Dairy Australia, Meat & Livestock Australia, Seafood Industry Australia and Wine Australia.

 
A strategic, concerted effort to advance bilateral trade and improve market access for Australian food and wine producers through interactive workshops and tastings, the event was supported by well-known chefs, wine and industry experts.

 
Malaysia is Australia’s 11th largest trading partner for Australian agriculture in 2024-25 with exports worth AUD1.8 billion. Malaysia’s rising affluence coupled with a growing middle class and increasing demand for premium imported goods, the market has strong growth potential for Australia’s food and wine sectors.

Horticulture Innovation Australia General Manager, Trade and Biosecurity R&D and Hort Innovation Australia’s Dr Mila Bristow said “we aim to create better understanding of why we grow the premium food and wine. Hopefully it’d lead to greater opportunities and desire for our customers wanting to buy more.”

Dr Bristow continued, “Malaysia is Australia’s 13th largest horticultural export market by value, making it not only an important market for Australian growers but also a big growth opportunity. From avocados and citrus to cherries and almonds, our products are well-represented in premium Malaysian supermarkets, which we hope to see grow even further in the future.”

Chief Executive Officer of Seafood Industry Australia, Veronica Papacosta stated that "Malaysia is a growing destination for Australia's premium seafood exports, especially rock lobster, salmon and sea cucumber. The Food and Wine Collaboration Group offers the opportunity to showcase Australia's high-quality seafood, developing awareness of our unique products and their compatibility with Malaysian cuisine.”

A series of mini seminars such as Understanding Australian Dairy, Cream Cheese and Yogurt; Australia’s Premium Horticulture; Australia’s Seafood Industry: A Sustainable Future; Classic and Contemporary Australian Wine and Aussie Beef and Lamb: Latest Trends and Insights gave attendees better insights into the various Australian products highlighted.

 
Renowned chefs such as Victor Siow, Richard Tay and Peter Rollinson among others were also invited to demonstrate the versatility and attributes of the different products.