THE FIRST PARIS BAGUETTE BAKERY CAFÉ OPENS IN MALAYSIA

Paris Baguette – South Korea’s famous bakery café has finally landed in Malaysia, at Pavilion KL.

       (Left-Right): Dato’ Sri Robin Tan, Deputy Chairman, Berjaya Corporation Berhad, Dato’ Sydney Quays, Group CEO, Berjaya Food Berhad, Duli Yang Amat Mulia Tunku Shazuddin Ariff Al Aminul Karim Sultan Sallehuddin, Tunku Mahkota Kedah and Chairman of Berjaya Food Berhad, Tan Sri Dato’ Seri Vincent Tan, Chairman, Berjaya Corporation Berhad, Yang Berhormat Datuk Seri Salahuddin Ayub, Minister of Domestic Trade and Cost of Living, Datuk Azman Bin Mohd Yusof, Chief Secretary, Minister Domestic Trade and Living Cost, His Excellency Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia, Mr Hur Jin Su, President of SPC and Ms. Hana Lee, CEO of Paris Baguette, Southeast Asia.

The partnership between Berjaya Food Berhad and Paris Baguette Singapore PLC saw the maiden Paris Baguette store opened by Yang Berhormat Datuk Seri Salahuddin Ayub, Minister of Domestic Trade and Cost of Living, together with His Excellency Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia and Tan Sri Dato’ Seri Vincent Tan, Chairman, Berjaya Corporation Berhad.

Dato’ Sydney Quays, Group Chief Executive Officer of Berjaya Food Berhad said more stores will be opened in cities across the country, bringing the world-famous Paris Baguette offerings to the Malaysian market.

Paris Baguette is distinctive by its urban bakery café concept with contrasting palettes of blues, soft white textures, and dark accents. Formed in 1945, in the heart of a small bakery in South Korea named Sangmidang, Paris Baguette still embraces the original Sangmidang spirit – which is not to leave a single piece of bread unchecked – a testament of its uncompromising product and service quality.

Ms Hana Lee, CEO of Paris Baguette, Southeast Asia said: “We are pleased to partner with Berjaya Food to bring Paris Baguette to Malaysians. We aim to serve best quality products like my favourite strawberry yoghurt cake and Korean jumbo crispy twist donut, coupled with the best-in-class service and deliver happiness in every bite to our customers. This partnership allows us to further increase our presence in the Southeast Asia market.”

The newly opened Paris Baguette has been a hit with Malaysians thus far as they sample the wide selection of European-inspired pastries, breads, cakes, hot foods, and desserts.

Eye-catching showcases filled with Paris Baguette temptations include Signature Mushroom Soup in Bread Bowl, Signature Natural Yeast Bread, Fresh Yogurt Cream Cake, Mr & Ms Bear Madelaine, No. 1 Cheese Tart, Macarons, and Cranberry Chicken Pastry Wrap Sandwich among others.

Visit Paris Baguette, C3.03.00, Level 3, Connection, Pavilion Kuala Lumpur.

SELANGOR HOSTS STATE LEVEL CHRISTMAS CELEBRATION

Yang Amat Berhormat Dato' Seri Amirudin bin Shari, the Chief Minister of Selangor handed over a mock cheque amounting to RM 593,460.00 as donation to the Selangor Christian House of Worship, the Executive Body of the religious section in the LIMAS group (Buddhist, Christian, Hindu, Sikh & Taoist) and 55 Christian NGOs during the 2022 Selangor State Christmas Celebration and Open House.

Held at the Civic Hall, Petaling Jaya City Council, the annual initiative is one of the Selangor State Government’s efforts to accommodate the various religions and races in the State of Selangor; to increase harmony between races and religions.

Violinist Dr Joanne Yeoh, FGT Church Choir, GA611 Church, Roman Catholic Church and Kaya Band performed at the community event as invitees were treated to complimentary buffet.

Honourable Mr. Hee Loy Sian, Tourism and Environment Exco said "the uniqueness of this Open House celebration in the State of Selangor symbolises our multi-racial identity and culture. Such events can also attract tourists to come and visit Selangor, and highlight Selangor as a harmonious state with close cooperation from various races and religions.”

VERSATILE, HALAL AND DELICIOUS #TRUEAUSSIELAMB EXPERIENCE

Versatile. Fast to cook. Even better and most delicious to eat. Words that are music to a busy mum’s ears once I discover how easy it is to cook with #trueaussielamb.

Having picked up lots of useful information from the recent Meat Livestock Australia (MLA) “Your Trusted Halal Australian Beef and Lamb, from Farm to Plate” Media Webinar, I realise #trueaussiebeef and #trueaussielamb both many advantages: the meat is Halal-certified, can be used for a wide variety of Asian or Western dishes, and are rich with vitamins and minerals.

Inspired by Chef Jason Manson’s Peranakan-style Beef and Belimbing uluh with Beancurd Sauce, and his version of Sabahan Beef Soto with Vermicelli, I decided to use a mild spice rub for the #trueaussielamb shoulder chops. The idea is to flavour the meat without overwhelming the natural taste.

To balance the rich meaty flavour, I chose a refreshing orange and cherry tomatoes salad to complement the seared lamb shoulder chops. The greens also helped to add healthy balance to my family’s daily diet. It’s a simple and fast recipe to prepare, plus delicious to boot!

 

SEARED SPICED LAMB SHOULDER CHOPS

with Orange & Cherry Tomatoes Salad

INGREDIENTS

For the lamb chops:

2 pcs Halal True Aussie Lamb Shoulder Chops

2 tablespoons curry powder

1 tablespoon cumin

1 tablespoon garam marsala

3 tablespoons extra virgin olive oil

salt & pepper to taste

Mix the spices together and rub onto the lamb chops.

Heat pan with oil. Sear lamb shoulder chops on high heat for 2-3 minutes on each side. Season to taste with salt and pepper if necessary. Remove from pan and set aside to rest.

For the salad:

8-10 cherry tomatoes

1/2 yellow or red onion

1 orange

1 packet baby spinach leaves

1 tablespoon balsamic vinegar

3 tablespoons extra virgin olive oil

Slice cherry tomatoes into halves.

Cut orange into dices.

Slice onion into julienne or strips.

Rinse baby spinach and toss dry to remove excess water.

Whisk olive oil with balsamic vinegar.

Toss spinach, cherry tomatoes, orange dices and onion thoroughly with salad dressing.

To serve, plate up seared lamb shoulder chops with a serving of salad on the side. Enjoy your serving of Halal True Aussie Lamb Shoulder Chops!

During the (MLA) Media Webinar, Sanjay Boothalingam, Australian Agriculture Counsellor, Australian High Commission reiterated, “the Australian Government ensures Australian beef, lamb and goat are of the highest quality and being halal compliant. Australian meat is also known for our safety, sustainability, reliability and traceability.”

Terry Nolan, Representative from the Australian Meat Industry Council assured us “exporters are committed to supplying halal meat from Australia’s farms to Malaysian consumers, ensuring quality and halal practices, and with all the SOPs in place.”

He also shared how Australian livestock are raised in pristine environment, free from diseases, and spoke on Australia’s red meat integrity systems. 

All cattle, sheep and goats processed in Australia for the Malaysia market are slaughtered under the Australian Government Supervised Halal Program by accredited Muslims, and are administered by the Federal Department of Agriculture in Australia. 

Additionally, all processing facilities in Australia employ only registered and trained Muslim slaughtermen from the Halal Certifying Bodies. They also comply with personal hygiene, operational sanitation and animal welfare requirements. These Halal Certifying Bodies are recognised and approved by JAKIM (Department of Islamic Development of Malaysia). The Halal systems and production facilities are regularly audited by internal quality and food safety assurance systems, (Australian and importing country representatives from DVS (Department of Veterinary Services of Malaysia) and JAKIM. 

#TrueAussieMy #australianbeefandlamb #premiumbeef #lambassador

For more information, visit the following websites:

www.mla.com.au

www.trueaussiebeef.com

www.trueaussiebeefandlamb.my

www.lambassador.asia

TEENAGE BARISTA BREWS UP SUCCESS

(left-right) President of the 2017 Specialty Coffee Brewers K.O. Tournament Albert Lou, Lightbox, Lightgrey Creative Director JJ How, First prize winner Jeffrey Ang, Head Judge Yip Leong Sum and Vice President of the 2017 Specialty Coffee Brewers K.O. Tournament Junior Lee

A 16-year old Chief Barista from Bukit Mertajam, Penang was crowned champion at the 2017 Specialty Coffee Brewers K.O. Tournament recently. Organised by The Storyz at Lightbox, Sungai Buloh, Jeffrey Ang scored 50 out of 72 points, earning himself the First Prize of RM6,000 in cash and a unique 3D trophy in the 2017 Specialty Coffee Brewers K.O. Tournament.

Having chalked up experience at his family owned Coffee Story café as the Chief Barista, Ang had some anxious moments when he accidentally broke his glass V60 dripper, an essential coffee-brewing equipment but the cool teen managed to borrow his friend’s ceramic V60 dripper. Banking on his own experience, Ang went on to brew the best coffee and claim the big prize.

A group of 3 sensory judges carrying out a blind test to assess coffee based on flavour, sweetness, acidity and overall experience.

Chief Judge and coffee bean sponsor for the tournament Yip Leong Sum from Beans Depot said Ang managed to bring out the highest intensity of flavour, acidity and sweetness of the coffee. “I am impressed and amazed the contestants were able to handle the coffee after 30 minutes of practice and to showcase the unique characteristics of the Panama Geisha coffee. This proves the brewing skills of this generation of coffee brewers shouldn’t be ignored.”

Lightbox, Lightgrey Creative Director JJ How with 2nd prize winner Cecillia Lau Zhi Yan, Vice President of the 2017 Specialty Coffee Brewers K.O. Tournament Junior Lee and President Albert Lou.

JWC’s Cecillia Lau Zhi Yan nabbed the second prize with just 7 marks short of the champion. Munirah Shafee from Didie’s Kitchen and Coffee in Setapak only had 3-month experience but emerged admirably in third place with 39 marks.

Vice President of the 2017 Specialty Coffee Brewers K.O. Tournament Junior Lee and President Albert Lou, Lightbox, Lightgrey Creative Director JJ How, 3rd prize winner Munirah Shafee and Head Judge Yip Leong Sum.

Another home brewer Khairul Anuar Alias was the fourth prize winner with 1 mark behind her, a testament to the ability of amateurs who can brew good coffee. Kelvin Toh Wei Kang from Tipsy Brew O’Coffee and Wong Jo Ying from Littlepeople Café came in fifth and sixth respectively. All winners received cash prizes and a special 3D trophy each while 12 consolation prize winners received a gift sponsored by Dankoff Coffee Specialist.

The objective of the competition is to promote the culture of specialty coffee brewing and to enable coffee brewers to interact and share knowledge. There were 72 competitors, mostly from Malaysia (69), one from Australia and two from Myanmar.

Besides Barista Guild Asia sponsoring the lucky draw prizes, the event sponsors include official radio stations CITYPlus FM and Kupikupi FM, official online media Cari.com.my and the local media fraternity for their collaboration.