Global icon Hello Kitty
turns 45 in cool, sweet style at Crème De La Crème (CDLC) with ultra-cute Hello Kitty
themed ice-cream, petits gâteaux, and
CDLC's “Bloop! Bloop! Bloop!” beverages.
A first-of-its-kind collaboration between Sanrio and CDLC to mark Hello Kitty’s 45th birthday
resulted in a selection of delightful treats specially created for Malaysian
fans. Us privileged few walked in to the debut party, to find CDLC walls and
table tops adorned with cute and colourful decals of the ultra-lovable icon.
Inspired by
Hello Kitty’s favourite things, CDLC teased our tastebuds with two artisanal
ice cream variants: Apple Pie Crumble and Strawberry Fantasy.
The first
interprets Hello Kitty’s favourite apple pie as a delectable scoop of
Madagascar vanilla goodness, swirled with homemade fresh apple compote,
cinnamon and crumble.
More delicate but no less delicious is
Strawberry Fantasy – a sublime combo of strawberry-centric flavours: luscious
strawberry ice cream with housemade strawberry jam and fresh strawberry bits.
Passionate
Hello Kitty fans will go gaga over the petits gâteaux
named after Hello Kitty herself. The whimsical Kitty White treat is crafted from
Madagascar vanilla ice cream, strawberry passion fruit sorbet, passion fruit
crème, crumble and chocolate.
As a
tribute to Hello Kitty’s favourite word “friendship”, cream-cheese ice cream is
artfully melded with strawberry ice cream, strawberry jam, peach sorbet, citrus
crumble and chocolate to create the Friendship
Ring.
You can also raise a toast to the
kawaii occasion with two Bloop! Bloop! Bloop! beverage. Named after Hello Kitty’s pet hamster,
Sugar comprises a mixture of fresh strawberries, fresh sweet basil leaves,
freshly squeezed lemonade and raspberry sorbet.
Referencing
Hello Kitty’s pet cat, Charmmy Kitty blends fresh milk with strawberries,
complemented by toppings of strawberry ice cream and peach chunks.
Lio Lim, the managing director of CDLC said: “We are madly in love with Hello
Kitty and it’s such an honour to be chosen by Sanrio for this special collabora-
tion. CDLC’s Hello Kitty creations promise to be a multi-sensory experience for everyone who savour them!”
Caroline Tsang, COO of Sanrio Wave Hong Kong enthused, “Sanrio
strives to bring people together and create happiness to make the world a
better place. We are excited to partner with CDLC to bring our Hello Kitty fans
this once-in-a-lifetime experience. With CDLC’s premium, one-of-a-kind artisan ice-cream creations inspired by Hello Kitty’s favourite things and CDLC’s Hello Kitty Land, it will be an unparalleled treat for the senses.”
The CDLC Hello Kitty selection will be
available until end December 2019.
For
information, please call Crème De La Crème, tel: 03-7494 0735. Address: 35G, Ground Floor, Jalan SS21/60
Damansara Utama. Business hours: Sunday – Thursday: 12pm – 11pm, Friday &
Saturday: 12pm – 12am