Saturday, May 21, 2022

HOT WOK EATS FROM WOK HEY




Tasty, fast and convenient Asian stir-fry dishes with a modern twist. Singapore’s WOK HEY – a fast-casual, Asian stir-fry take-out kiosk concept has made its maiden debut at Sunway Pyramid recently.


Inspired by the cornerstone of Cantonese-style cooking, WOK HEY was founded by Huang Changyong and Jake Chia, in 2017 whose idea was to create modern interpretations of traditional Asian stir-fry staples in a box. To cater to a broader consumer segment, WOK HEY offers customisable stir-fry dished based on two Asian staples: rice and noodles.


Jake Chia, Co-founder/Director of WOK HEY says: “WOK HEY was built on the belief Asian stir-fry staples can become mainstream in the fast-casual category globally. Having created this modern and well-loved concept in Singapore, we knew this is the right time to introduce the brand to our neighbours.


“With a wide variety of meticulously sourced ingredients from regional farming communities and rice harvested from the luscious paddy fields in Japan, WOK HEY offers more than 2,000 possible combinations of high quality, affordable and fresh meals, appealing to all Malaysian taste buds.


We’ve spent a lot of time and effort working on the supplies, processes and staff training, to ensure the best quality possible in Malaysia. Hopefully the local community would love our food as much as we do."


A simple launch ceremony was performed by Chia together with Huang Changyong, Founder of WOK HEY, and Virose Yung, Senior Manager – Leasing of Sunway Pyramid to mark the official opening of the maiden WOK HEY outlet.

The open kitchen allows customers to view the entire preparation and cooking process at WOK HEY: from the wide selection of quality ingredients going into each dish, the high hygiene standards of the meals, the live cooking with eco-friendly custom-made kitchen equipment, to the packing of customers’ food orders in specially designed boxes befitting WOK HEY’s on-the-go concept while maintaining the food freshness.


We sampled the Egg Fried Rice (RM10) with Seasoned Prawns (RM13.80), Asparagus (add RM1.50) and Tobiko (add RM1.50) and Fresh Udon (RM12) with Braised Beef (RM15.80), Broccoli (add RM1.50), Shimeiji Mushroom (add RM1.50) and Capsicum (add RM1.50).

Each serving was surprisingly generous – it came up to a big plate once the portion was transferred from the box. Both the fried rice and udon were better than we had anticipated; delicious with a smoky tinge.


Also available are Shanghai Fried Rice and Fresh Ramen with a choice of Grilled Chicken, Braised Beef or Seasoned Prawns, in addition to various other toppings at an additional charge.


Lauded as Singapore’s Best Fried Rice, and the Most Innovative F&B Brand (Multiple Outlets) from Restaurant Association of Singapore in 2021, WOK HEY has 34 outlets in Singapore and will be opening its second outlet in 1Utama Shopping Mall come July 2022.


For more information and updates on WOK HEY, visit
wokhey.my, FB: https://www.facebook.com/mywokhey/ and IG: @mywokhey. Address: Unit no. LG2.43A, Sunway Pyramid, 3, Jalan PJS 11/15, Bandar Sunway, Petaling Jaya, Selangor. Opening hours: 11am - 10pm

 

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