FISH FOR ABUNDANCE AT SOUTHERN ROCK SEAFOOD

年年有余 is a customary wish for abundance and surplus during Chinese New Year, spurring the Chinese to toss Yee Sang with gusto, and load up on fish and seafood during the festive celebration. You can do so at Southern Rock Seafood Kitchen & Fishmonger, one of the most established seafood importers in the Klang Valley with its own restaurant in Bangsar (and a few off-site in major shopping malls).

At Southern Rock Seafood, it is most befitting to welcome the Year of the Water Tiger with a towering triple tier of Fruits De Mer (RM168++). Conceived for sharing, this impressive seafood selection is a sight to behold and will make waves with ardent seafood lovers.

To fully appreciate the quality of Southern Rock’s premium seafood, we recommend starting with the bottom tier of raw Tragheanna Bay Oysters (Ireland), Australian Mussels, Cloudy Bay Clams (Australia), and blanched local Tiger Prawns.

Local oyster connoisseurs in the know can vouch for Shucked - the best oyster bar in town (Southern Rock Seafood is behind it). Freshly shucked to order, the oysters are best savoured au naturel; it allows you to appreciate the briny and minerality of the oceanic nuances concentrated within these mollusks.

Likewise, for the mussels and clams – a dash of freshly squeezed lemon juice is perhaps all that's necessary to accentuate their soul-satisfying sea-fresh sweetness. 

To ensure things go swimmingly throughout the Tiger Year, prime your palate with a surfeit of seafood appetisers in the second tier: Salmon Sashimi, Cured Salmon (Beetroot & Gravlax), seared Japanese Scallops, Anchovies in Olive Oil (imported from Holland), Smoked Ocean Trout stuffed with Marinated Goat Cheese, and House-made Smoked Mackerel Paté.

Thin crisp toast points are served to complement the assortment; to enable you to savour the paté or place the anchovies on top to enjoy them. Take your time to discover the sensuous textures and complex flavours as you devour the succulent and scrumptious morsels.

A glass of classic Prawn Cocktail serves as the crowning glory for the seafood tower. For millennials and the uninitiated, this hors d’oeuvres consists of a whole blanched shelled prawn and diced prawns with chopped lettuce, dressed in creamy cocktail sauce – a mixture of ketchup with mayonnaise (sometimes Worcestershire sauce, hot sauce, and cayenne pepper are added). Prawns are believed to evoke laughter so eat up and be happy for 2022!

Also eat more fish for abundance throughout the Chinese New Year and Southern Rock Seafood reels you in with an array of fresh wild imported fishes that can be grilled, steamed, baked or prepared a la Meunière. Grilled Whole Sea Bass (RM88++) with roast Mediterranean vegetables and romesco sauce is a notable option.

The simple cooking style retains the fish’s natural taste whilst the slightly charred vegetables and rich Catalonian-style sauce (tomatoes, garlic, toasted almonds or pine nuts with olive or sunflower oil) add textural and flavour contrasts, should you desire it.

Noodles is synonymous with longevity so the Crab & Scallop Linguine (RM58++) should hit the sweet spot for carb-loving diners. Globules of salmon roe enriched the plump sweet scallops while the linguine passed muster.

 

Established as a full-fledged restaurant in 2015, Southern Rock Seafood has weathered the stormy F&B scene in Klang Valley rather well. According to manager Mostaq Ahmed, the team is open to catering to birthday parties, corporate events and social gatherings of up to 100 persons since things are gradually returning to normal.

Featuring a nautical theme with seafaring vibes, the rustic restaurant interior features distressed clapboard, mellow lighting and a long bar where showcases of imported oysters on ice take pride of place.

Over at the fishmonger section, chillers filled with whole and fillets of premium fishes from Australia and Europe and fridges of smoked and cured fish, and jars of caviar, fish roe and mackerel paté beckon invitingly. Live lobsters are kept in tanks in the inner sanctum.

The beauty about Southern Rock Seafood is they can source and import the fish and seafood you want if they don’t have it in stock – all you have to do is ask. They also supply premium seafood to most 5-star hotels and reputable restaurants in town and throughout Malaysia.

For reservations at Southern Rock Seafood Kitchen & Fishmonger, tel: +6 012 385 0266. Address: 32-36, Jalan Kemuja, Off Jalan Bangsar, Kuala Lumpur. Business hours: Mon-Fri 11 am-10 pm; Sat & Sun 8.30 am – 11 pm (last call 930 pm) Website: www.southernrockseafood.com

SUSTAINABLE SEAFOOD CONSUMPTION ON THE RISE SAYS NORWEGIAN SEAFOOD COUNCIL

Seafood consumption, driven by a shift towards a more sustainable diet, is on the rise according to a recent study* of more than 25,000 consumers across 20 markets performed by Kantar on behalf of the Norwegian Seafood Council (NSC). *the study is the largest seafood consumer study of its kind

At a recent Virtual Luncheon of Norwegian Salmon and Fjord Trout hosted by the NSC, NSC Regional Director Asbjorn Warvik Rortveit (pix above), shared the following Seafood Consumer Insights: 

• 78% Malaysians rank sustainability as important when choosing to buy seafood

• 65% Malaysians state country of origin is important when buying seafood

• 60% Malaysians state country of origin is an indicator of quality when it comes to buying seafood

• 63% picks Salmon as their first choice of Sushi

• 50% eats Sushi at least once a month

• 35% picks Norway as the most preferred country of origin for salmon and 43% for fjord trout

He also said many markets in this region are reporting increased demand for processed and pre-packed seafood. “The Norwegian seafood industry is adapting to these shifts in buyer preference, and is turning its production to meet these needs. It continues its efforts to provide safe, sustainable, and nutritious seafood as keeping safe, and eating safe and healthy is the way to go during this pandemic and beyond.”

Joining the virtual event was Lars Fredrik Martinussen (pix above), Head of Communication of Nordlaks Group, who spoke about efforts undertaken by his family-owned aquaculture company to develop the sustainable aquaculture industry in the north of Norway.

Also present was Phyllis Teh, co-founder of Art of Salmó, who highlighted how her online store succeeded in “Adapting to Consumer Needs in Covid-19 Times” by delivering the finest and freshest Norwegian fjord trout with its special seasoning sachets to their doorstep.

Participating media members were treated to sumptuous “When East Meets West, Norwegian Seafood Tasting Menu” set lunches prepared by Chefs Jordash DeCruz (pix above) and Steve Chua too to complete the virtual media event experience. Calling on his experience working on the Norwegian Cruise Line and Viking Ocean Cruise, Chef Jordash DeCruz presented the following 3-course menu with inspiration from the Land of the Midnight Sun.

His starter of cured beetroot with Norwegian salmon, lemon essence and pickled daikon was accompanied by the main course of seared fjord trout with roasted vegetable and sandefjordmor (Norwegian butter sauce). Wrapping up the meal was Norwegian success cake with fresh berries.

 

Founder of Two Chefs Lab, Chef Steve Chua (pix below) who represented Malaysia as a Norwegian Seafood Council’s sponsored participant at the World Sushi Cup 2018, also rendered his Japanese starter, sushi platter and dessert. 

Seared sliced Norwegian fjord trout with truffle and grated onion dressing sprinkled with cured egg yolks was the tantalising starter, complemented by six assorted nigiri sushi creations. Azuki crepe with red beans with green tea sauce was the dessert to finish with.

The distinct finale came from the Art of Salmó, in the form of a Smoked Salmó Cheese Cake. A rather unusual sweet-savoury combo of crushed Oreo, smoked salmon, cream cheese, butter, whipping cream, ikura and smoked salmon which you either love or loathe. I’m ambivalent about this but I'm willing to give it another go should I have the chance to sample it again in future.

Interestingly, one of the key concerns arising from the seafood study is to encourage more children to increase their intake of seafood. Chef Jordash DeCruz and NSC Regional Director Asbjorn Warvik Rortveit suggested getting children involved in food preparation and getting the young ones to try eating fish and seafood early. "Get your child involved in the kitchen. Let them touch, feel and taste fresh seafood like salmon and fjord trout."

Phyllis Teh echoed similar sentiments as the popularity of her Art of Salmó products bear testament to urban consumers who seek convenience and willing to pay for quality ready-to-eat seafood like fresh Norwegian salmon and fjord trout.

FOSTERING FRIENDSHIP AT NORWEGIAN SALMON AND FJORD TROUT WORKSHOP

Food brings people closer. So do good fishes like Norwegian Salmon and Fjord Trout. This was evident when the Norwegian Seafood Council in collaboration with the Royal Norwegian Embassy hosted a hands-on cooking workshop featuring Norwegian Salmon and Fjord Trout for the Spouses of Heads of Diplomatic Missions (SOHOM) and Persatuan Wanita Kementerian Luar Negeri (PERWAKILAN).

Norway’s Ambassador to Malaysia Her Excellency Gunn Jorid Roset (uppermost pix, 3rd from left) and her spouse Dr Christian Gartmann (far right) even joined the ladies in cooking up a storm that morning. Joining them were SOHOM President Madam Triana Nechytaylo (2nd from left) and PERWAKILAN President Datin Sri Idzina Izaidin (2nd from right).

 

Also present at the event was Jon Erik Steenslid, Director of Southeast Asia, Norwegian Seafood Council who shared interesting facts about the fresh catch exported by Norway. 

 

 

Before everyone forayed into the kitchen, Ambassador Chef Jimmy Chok showed tips and tricks on preparing two recipes: Pan-fried Norwegian Salmon/Fjord Trout with Crushed Dill Potato, Pickled Cucumber and Lemon Mayo, and a Malaysian dish of Gulai Tumis Norwegian Salmon/Fjord Trout.

 

Steenslid said “we can foster friendship and strengthen bilateral relations through our mutual love for food. Through this workshop, we hope to create better awareness of how nutritious, tasty and versatile Norwegian Salmon and Fjord Trout are. These fishes are perfectly suitable for Asian and Western cooking.”

 

 

Amidst much laughter and convivial chit-chat, the ladies of SOHOM and PERWAKILAN enthusiastically took to the task of replicating the two recipes in the KDU kitchen. Snapshots of themselves in action were taken for posterity before they proceeded to enjoy a lavish lunch.

 

 

The enticing spread amazed the invited guests with a wide array of Oriental and Continental style dishes incorporating Norwegian Salmon and Fjord Trout. From appetisers to mains, everyone had their fill of the delicious offerings before they departed with packets of salmon gravlax to sample at home.