LUXE LIFESTYLE FOCUS OF IM FIRST CLASS

Oo Lean Hooi (2nd from left) and Gibson Chan (far right) are two media personalities whose names are recognisable in Penang. The duo have teamed up to launch their bi-lingual luxury print magazine in Malaysia and on the digital platform.

 

Billed as IM First Class, Oo is the Managing Director while Chan undertakes the Editor-in-Chief role. Focused on Exclusive Luxury, Enriching Life, the Print Magazine positions itself as an inspiring insider lifestyle guide to collate the finer things in life, forge relationships with the right partners and collaborate with them for targeted special events designed to appeal to the elite market of high nett worth individuals.

The recent launch held at Glass House Seputeh, Managing Director of IM First Class Magazine Oo Lean Hooi said: “We see it as our mission to provide the latest consumer information that would suit our targeted audience’s lifestyle needs.”

GST showcased ultra-fresh, sashimi-grade fishes at the launch cocktail

He added the concept of Exclusive Luxury, Enriching Life lies not only in the content offered but in the network which differentiates IM First Class from other luxury magazines.

Guest of Honour and President of Malaysian Association of Hotels (MAH) Sam Cheah Swee Hee commended Ichi Media on the duo’s bold move. Also present was Ch’ng Huck Theng, a friend of Ichi Media who hailed “IM FIRST CLASS as a ray of hope in publishing – proclaimed as a sunset industry. The combination of print and digital media platforms will serve as a role model in reviving the publication business.”

Screenshot of IM First Class: The Digital Platform

According to the founders of Ichi Media, IM FIRST CLASS: The Digital Platform offers a seamless new media platform with responsive design interface. “Our built in intelligence is key to cut through the ‘noise’, to present information that would truly be of interest to readers.” 

For the launch event, invited guests from the local media, hospitality, tourism and travel industries were feted to sashimi-grade cocktail canapes prepared by Chef Tetsuya Yanagida (2nd from left), consultant for GST group. They also received the inaugural issue of the IM First Class magazine and goodies packed in a limited edition tote by Tourism Australia.

For more information on IM First class, please visit:

Website: www.imfirstclass.com
Facebook: www.facebook.com/imfirstclassmag
Instagram: www.instagram.com/imfirstclassmag

SUNWAY VELOCITY HOTEL RISES IN CHERAS

Hot on the heels of Sunway Velocity Mall opening in Cheras comes the debut of 351-room Sunway Velocity Hotel in September. Aimed at the mid-market segment, Sunway Velocity Hotel is the largest and transit-oriented hotel in the Cheras vicinity. 

Operated by Sunway Hotels & Resorts, the hospitality division of leading Malaysian conglomerate Sunway Group, the Hotel is part of Sunway’s integrated development project in that area comprising the adjacent Sunway Velocity Mall, office towers, serviced residences, a medical centre and a two-acre central park.

The Hotel team was out in full force on the opening day including Sarena Cheah, MD of Sunway Property, Malaysia and Singapore, and Kelly Leong, Cluster Director of Operations, Sunway Hotels & Resorts.

According to Leong, Sunway Velocity Hotel anticipates to chalk up 75% occupancy in the first year. “Cheras is a mature market with a generous business population in the trading and industrial segments. About 60% of the Hotel customers will be corporate and 40% from the leisure segment. Malaysians will form the 60% bulk while the balance will come from Singapore, China and travellers from the Asia-Pacific region.

The Sunway Velocity Hotel team put on a lively performance to herald the Hotel opening

“In addition to the catchment of office tower tenants and healthcare tourists from the upcoming medical centre, potential customers will come from the future Tun Razak Exchange (TRX), Bukit Bintang City Centre and the KL City Centre.”

Another advantage of the Hotel is its synergistic position with 1.5 million foot traffic coming from Sunway Velocity Mall’s 500 retail stores, 150 F&B oulets, various entertainment centres and recreational facilities. Connectivity won’t be any issue as the Hotel is linked to the Light Rapid Transit (LRT) and two underground Mass Rapid Transit (MRT) Maluri and Cochrane stations.

Three categories of guest rooms: 266 Superior, 67 Superior Plus and 18 Superior Premier Rooms are available. Bold, geometric patterns and nature-centric shades of green, yellow and gold are prevalent throughout the interior scheme.

The Superior Plus rooms can accommodate triple-sharing with an extra bed. Even better is the corner Superior Premier rooms with a loft-like layout, complete with an expandable settee that can turn into a queen-size sofa bed.

Mod-cons include complimentary WiFi and wired broadband internet connectivity, LED Smart TV, electronic in-room safe, coffee/tea making facilities and a mini fridge. Every room also comes with a complimentary Snack Tray of instant noodles, biscuits and soft drinks.

An outdoor infinity pool, 24-hour fitness centre and a 12-seater boardroom form part and parcel of the Hotel’s pragmatic facilities. Light refreshments for dine-in and takeaway are served at the Hotel’s express café whilst the mall’s extensive F&B options should leave guests spoiled for choice.

For reservations, call Sunway Velocity Hotel, tel: 03-2726 3988. Website: velocity.sunwayhotels.com