[UPDATED] CREAM OF ANCHOR FOOD PROFESSIONALS' CROP

To launch its latest European-style dairy range in Malaysia, Anchor Food Professionals delivered a set of exquisite afternoon tea treats by The Studio KL to the doorstep.

The exquisitely curated sweet treat selection featured Lemon Posset, Hot Chocolate in Cup, Banoffee Tart, Passion-berry Choux, British Soldier, Traditional English Scones with Sticky Toffee Pudding Butter and Summer Berries Jam, Almond Cream Butter Croissants. Savouries included Chicken Pesto on Focaccia, Truffle Honey Croquette and Sauté Mushroom and Onion Bruschetta.

It was a delicious way of showing how the new products: Anchor Chef’s Classic Whipping Cream, Anchor Classic Shredded Mozzarella Cheese, Anchor Extra Yield Cooking Cream, and Anchor Culinary Cream can be artfully incorporated to create delicious savoury and sweet morsels such as those presented in the tea offerings.

During the launch webinar, Jack Tan, Foodservice Director of Fonterra Brands Malaysia said, “The pandemic has caused consumers’ food preferences to shift. One of the most noticeable trends is more food businesses are searching for everyday functional products that provide simple and quick benefits to their food or beverage creations.

“Today’s consumers are also drawn to feel-good products. While the pandemic has been tough on many food businesses, we help them stay on top of these trends by constantly improving their favourite recipes with better flavours, textures, presentation, and overall quality.”

Award-winning pastry chef Jean-Francois Arnaud then demonstrated how he used Anchor Chef’s Classic Whipping Cream to create exquisite Red Fruit Cloud and Blueberry Cream Brioche, explaining the product’s many advantages during the process.

Then Pele Kuah, Brew House’s Group Executive Chef shared his preference on the use of Anchor Extra Yield Cooking Cream in the kitchen as he prepared Salmon Alfredo Pasta with Lemon & Ikura and Nasi Lemak – two signature specialities from the Brew House.

One of the founders of myBurgerLab, Renyi Chin showed two new recipes: Buttermilk Cheesy Fried Chicken Burger and Baked Cheese Rice using Anchor Classic Shredded Mozzarella Cheese – a traditional-style mozzarella cheese with flavoursome and complex taste to wrap up the webinar session.

Jack Tan also highlighted Anchor Chef’s Classic Whipping Cream which is designed to bring reliable performance and functional stability with its light and airy texture. "It’s the perfect infusion for any rich delicacy – be it hot, cold, or frozen."

Chefs, bakers, pastry makers, passionate cooks, and home-bakers can obtain Anchor European range of mozzarella cheese and creams through their distributor partners, while consumers can purchase the products at major supermarket chains and bakery ingredients shops.

For more information, visit Anchor Food Professionals’ official website at www.anchorfoodprofessionals.com, or follow www.facebook.com/AnchorFoodProfessionalsMY and www.instagram.com/anchorfp.my.

NEWS FLASH

Anchor Food Professionals together with Star Media Group also launched Anchor Start Up – a course-by-course bakers’ online learning platform accessible at https://startup.kuali.com.

Jack Tan, Food Service Director, Fonterra Brands Malaysia said their mission is to serve up inspirations to Food & Beverage businesses, including home bakers. “With Start Up, bakers can drive their business performance by harnessing specific skill sets learnt as they carve their own competitive advantages, and sell more via The Batter Place listing platform. With this initiative as a way for bakers to skill up and scale up, we believe it will create a catalytic effect for the baking community in Malaysia.”

For more information, visit https://www.kuali.com/kuali-bakers-programme/.

 

NORWEGIAN FJORD TROUT FOR A HEALTHY HEART

Rich in Omega-3 fatty acids – an essential nutrient for a healthy heart – the Norwegian Fjord Trout made a big splash among AEON customers when Her Excellency Gunn Jorid Roset (pix below), the Norwegian Ambassador to Malaysia launched a month-long ‘Norwegian Fjord Trout for a Healthy Heart’ campaign at AEON 1 Utama recently.

Also present at the launch event were Asbjørn Warvik Rørtveit (2nd from left), Norwegian Seafood Council’s Regional Director, South-East Asia; Masashi Iwasaki (left), AEON's Assistant GM, Foodline Merchandising; CVS CEO Anwar Anis (2nd from right) and Sandeep Kumar (right) of Healthify Me. Consultant dietitian Indra Balaratnam then demonstrated two simple recipes on how to cook the Norwegian Fjord Trout. (refer recipes below)

Scheduled from 27 September to 27 October, the Norwegian Seafood Council in collaboration with AEON throughout the country will feature cooking demos on simple and wholesome Norwegian Fjord Trout dishes to shoppers at AEON in 1 Utama.

Surrounded by ice-cold waters with fjords stretching deep into its coastline, Norway has the perfect living conditions for Fjord Trout. Farmed in the pure, cold waters of Norwegian fjords where seawater meets fresh meltwater of glaciers and snow, the Norwegian Fjord Trout is bred and raised following the highest environment and sustainability standards.

Asbjorn Warvik Rortveit, Norwegian Seafood Council’s Regional Director, South-East Asia said: “From our annual Seafood Consumer Insights, Norway is the preferred country of origin for Malaysians for Fjord Trout purchases. Malaysians also choose Norwegian Fjord Trout for its health and nutritional benefits.”

 

Other partners for the Healthy Heart campaign include Hospital Cardiac Vascular Sentral Kuala Lumpur (CVS) and HealthifyMe App. Among the the launch weekend activities were HealthifyMe dietician Mitra Prasad’s creation of a 7-Day Meal Plan with Norwegian Fjord Trout, health talks by cardiologist consultant, dietician and fitness experts, coupled with free health checks, dietician advice and fitness advice.

Giveaways with purchases of Norwegian Fjord Trout and health screening packages by CVS and Premium Access promotion by HealthifyMe App will also be featured throughout the month at AEON outlets.

About Norwegian Fjord Trout

The Norwegian Fjord Trout is popular in Malaysia for its unique taste, health benefits and appealing red colour. Its similar appearance to salmon leads consumers to mistakenly associate it as a type of salmon but the Fjord Trout is a whole different specie.

Growing to a weight of 2-5 kilos, the Fjord Trout is slightly smaller than salmon with a lustrous and silvery skin. The meat is a deep red-orange colour with white marbling, giving the fish fillets a luxurious feel. Look for fish with a healthy sheen and feels firm, yet tender and mellow to touch. Fjord Trout has a remarkably rich flavour with a pure aftertaste.

Refer to the recipes below for delicious ideas on how to cook the Fjord Trout. For more information on Norwegian Seafood Council, please visit www.fromnorway.com.

 FJORD TROUT RASA ASAM PEDAS

Serves: 3 to 4

Ingredients:

500g Fjord Trout fillet – cut into chunks 

8 ladies fingers

3 stalks lemongrass

1 torch ginger flower 

2 medium tomatoes

Few sprigs daun kesom  (Vietnamese mint leaves)

2 tablespoons sugar

4 tablespoons tamarind pulp (asam jawa) + 3 cups of water - strained

2 tablespoons olive oil

Ingredients for the spice paste to be blended together:

15 dried chillies – soak in water (remove seeds to reduce chilli heat)

1 medium red onion

4 cloves garlic

1 tablespoon freshly grated ginger

1 teaspoon-size square belacan (shrimp paste)

1/3 teaspoon turmeric powder

 

Methods:

Gently heat the olive oil in non-stick wok. Sauté the blended spice paste for about 8 minutes until fragrant.

Add in lemongrass and torch ginger flower. Stir in spice paste.

Add in tamarind pulp water and bring to a slight simmer.

Add in daun kesom and bring to boil.

Add sugar to season and taste.

Add in ladies fingers and tomatoes. Cook for 2 minutes.

Add in Fjord Trout and cook for 2 more minutes until fish is gently cooked.

Serve immediately with rice and vegetables.

EASY FJORD TROUT SEAFOOD PASTA

Serves: 4

INGREDIENTS:

200 g spaghettini pasta – cooked al dente as per packaged instructions

300 g Fjord Trout – cut into cubes

200 g prawns – peeled

8 cloves garlic – minced

100 g cherry tomatoes – halved

80 g yellow capsicum – deseeded and finely sliced

Bunch of parsley -- chopped

250 ml prawn stock

3 tablespoons olive oil

Salt & crushed black pepper to taste

Sweet paprika

Chili flakes (optional)

Methods:

Marinate Fjord Trout and prawns with paprika, salt and crushed

black pepper for 10 minutes.

Heat 1 tablespoon olive oil in a non-stick pan.

Sauté half of the minced garlic, Fjord Trout and prawns until lightly pink. Remove from pan and set aside.

Heat 2 tablespoons olive oil and sauté remainder of the minced garlic.

Add in cherry tomatoes and sliced yellow capsicum. Stir-fry for 2 minutes till slightly tender.  

Toss in spaghettini and mix well. Add in prawn stock and simmer.

Mix in the cooked Fjord Trout and prawns with the spaghettini. Season with crushed black pepper, salt and paprika to taste.

Toss in chopped parsley.

Serve with extra chili flakes and wedge of lemon (optional).