Wow, The Coffee Bean & Tea Leaf® is older than me! It was first brewed in Southern California in 1963 so the franchise marked its 50th anniversary this April. In Malaysia, the franchise is in now into its 15th year with 50 outlets opened nationwide.
I bet few of you knew that it's also the oldest and largest family-owned specialty coffee and tea retailer in the United States. Steeped in tradition, the company prides itself on sourcing and providing a diverse selection of the highest-quality coffee and tea based on long-standing collaborations with the finest private coffee farms and tea estates around the world.
|Wong Wei I, marketing exec of CBTL Malaysia briefing us on new products & promos|
“As we celebrate this milestone for our company, we want take this opportunity to truly celebrate and thank our dedicated customers and fans who have been so loyal in their support throughout our 50 year history,” says President Mel Elias.
“The 50th anniversary celebrates the spirit of our heritage, our passion with fans—old and new—as we look ahead to continued growth for the brand and future innovations. We are dedicated to further our one-on-one relationships with growers around the world and are constantly challenging ourselves to come up with innovative new beverages at the forefront of coffee and tea culture, as is evident by our single serve beverage systems.”
§ 50th Anniversary Open House on the last Monday of June, from 2-6 p.m. Enjoy The Original Mocha/Vanilla Ice Blended® drinks at 50% off.
Less indulgent but just as tasty is the Turkey & Melted Cheddar Cheese Sandwich (RM16.50) - a classic combination that has turkey ham and melted cheddar cheese on crusty Ciabatta bread.
We all gave thumbs up to the irresistible zucchini & Parmesan cheese patty laced with pineapple chutney and basil walnut pesto that came in a soft Vienna bun and some cranberry salad.