NEW READY-TO-EAT RANGE MARKS MALAYAN FLOUR MILLS BERHAD’S 60TH ANNIVERSARY

 

The debut of ready-to-eat (RTE) Sate Ayam, Ayam Masak Merah, Ayam Kicap and Ayam Kam Heong mark the 60th anniversary of Malayan Flour Mills Berhad (MFM).

 
Established in 1966, MFM began as Malaysia’s first modern flour mill in Lumut, Perak. Today, MFM’s vast business interests span flour milling, poultry integration and aquaculture. Its foray into the RTE product segment is part of the company’s focus on innovation, sustainability and maintenance of product quality.

 
Executive Deputy Chairman and Managing Director Teh Wee Chye said MFM’s forward-looking venture is in sync with its commitment in supporting the country’s food security through resilient, safe and dependable food production.

At the recent 60^th Anniversary and RTE launch event, chef Fikree Aznan demonstrated the ease and convenience of MFM’s RTE product range.
Designed for modern, time-constrained consumers, the RTE products are protein-rich, and can be prepared within minutes using oven, microwave or airfryer.

The charcoal-grilled Sate Ayam (chicken satay) tastes delicious; richly marinated with turmeric, lemongrass and spices leaving the chicken pieces tender and juicy. Each RTE pack contains 20 skewers and includes the quintessential peanut gravy.

 
We also like the Malay-inspired Ayam Masak Merah and Ayam Kicap. Both boast bright, punchy flavours and should emerge as surefire crowd-pleasers. Likewise, the Chinese-inspired Ayam Kam Heong flaunts big, bold and tantalising accents. All the RTE offerings are also Halal-compliant.