Monday, January 08, 2018


Food brings people together. Realising this and the wondrous food scape of Malaysia is a carrot that draws in tourists, The Associated Chinese Chambers of Commerce and Industry (ACCCIM) launched the ACCCIM Food Trail website to promote Malaysia’s rich melting pot of multi-cultural cuisine.

Officiated by Tan Sri Datuk Ter Leong Yap (top pix), President of ACCCIM, the launch at Lot 10 Shopping Centre was attended by Dato’ Joyce Yap, CEO – Retail, Kuala Lumpur Pavilion Sdn Bhd who is also the Chairperson of ACCCIM Tourism Committee, along with Joseph Yeoh, Vice President of YTL Land & Development Bhd and YTL Hotels & Properties Sdn Bhd.

According to Dato’ Joyce Yap, “sensory experiences such as dining out cannot be replicated online. It’s an experiential affair encompassing atmosphere, ambience, delicious food and good service.”

Hence the ACCCIM Food Trail website is timely since food tourism is fast gaining traction in Malaysia. According to Tan Sri Datuk Ter, “promoting local cuisine requires marketing initiatives and planning and co-operation among different agencies and the extensive use of social media.”

Tan Sri Datuk Ter said: “The main objective is to showcase Malaysian street food and to promote food tourism. We want to explore potential business growth between the F&B industry and inbound tourism. We have solicited food recommendations via our Constituent Chambers around Malaysia and further suggestions are welcomed.”
To mark the launch of the ACCCIM Food Trail website with a bang, the three VIPs proceeded to pound spices using the pestle and mortar.

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